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After Maya won a local marathon, a running magazine asked to interview her for a profile about amateur athletes. Maya signed a release allowing the magazine to publish photographs "with the profile story." The magazine published the profile with a photograph of Maya crossing the finish line. Two months later, without contacting Maya, the magazine sold the same photograph to a shoe company. The shoe company placed the photograph on billboards reading, "Maya runs faster in Apex shoes," although Maya had worn another brand. The shoe company also used a discount code named MAYA20.
Maya sues the magazine and the shoe company for appropriation of name or likeness. The defendants argue that Maya became newsworthy by winning the race and that she signed a release.
Analyze Maya's claims against each defendant, including consent, newsworthiness, commercial use, and likely remedies.