Flashcards Studio

State C regulates ads for lawful sports-nutrition supplements. The state bans all billboards that truthfully advertise lawful supplements within 1,000 feet of a college campus, stating that the ban will reduce impulsive purchases by students. The state has no studies about billboard effects but relies on common sense and public complaints. The state also requires every supplement ad to include the statement, "This product is not approved by the Food and Drug Administration and may not diagnose, treat, cure, or prevent disease." Finally, the state requires each ad to state, "A healthy life requires rejecting the supplement industry's values."
A supplement company that sells lawful products and makes no false claims challenges the billboard ban and both disclosure requirements under the First Amendment.
Analyze the company's claims.